Zales
Our flagship brand, Zales is the most recognizable name in jewelry and an acknowledged authority on diamonds. Since brothers Morris and William Zale opened our first store in 1924, Zales has stayed true to their vision: to provide guests with quality merchandise at affordable prices. This tradition of excellence and value has made Zales the most recognizable fine jeweler in shopping malls across North America.
A great brand starts with great products. Zales has always offered an outstanding collection of fine jewelry, from classic collections to the hottest trends. From brand-name jewelry and watches to exclusive custom-designed collections, Zales has more selection than almost any other jeweler, including diamonds, watches, cultured pearls, gemstones, gold, silver, and platinum. You'll also find new fashions men's and personalized jewelry, titanium and stainless steel.
But Zales' greatest strength is our knowledge of diamonds. We are North America's foremost diamond experts, having helped millions of couples find their bridal diamonds for generations. In celebration of this unequalled heritage and expertise, Zales introduced the exclusive Celebration Diamond®. This incomparably beautiful diamond features a 102-facet cut so brilliant, it's patented. The end result is a burst of fire, light and love unlike any other.
Leadership means visibility. Our 700 North American retail locations are supported by a comprehensive marketing and advertising campaign illustrating Zales' position as the best place to find the perfect way to say "I love you." In 1997, Zales entered into e-commerce with the successful launch of www.zales.com, further establishing Zales as a leader in the industry.
