The Zales® story began in 1924 in Wichita Falls, Texas, where Morris (M.B.) Zale,
William Zale and Ben Lipshy applied their vision of providing customers with quality
merchandise at the lowest possible price to the opening of the first Zales Jewelers.
Their idea to make a luxurious product more accessible to everyone was implemented
through a revolutionary credit plan of “a penny down and a dollar a week.” This marketing
strategy proved to be successful. Friendly customer service and dedicated employees
also helped lead to the jeweler’s expansion, reaching 12 stores in Oklahoma and Texas
by 1941.
Zales Jewelers has grown from a single store, selling jewelry alongside appliances
and cameras, to a major brand of an international jewelry corporation. Over the course
of five generations, Zales expanded from a family jeweler located in just a few downtown
locations to the most recognizable fine jeweler in shopping malls across North America.
Having surpassed 780 stores in the United States and Puerto Rico, Zales Jewelers has
relied upon its strong traditions and its commitment to excellence.
Zales Jewelers’ focus has always been on providing a variety of choices for mainstream
jewelry customers who seek excellent value in fine jewelry. For this reason, Zales designs
and provides much of its jewelry to meet its customers' tastes and expectations for
quality and style. Zales Jewelers also carries brand-name jewelry and watches, allowing
the jeweler to offer its customers a wide array of merchandise at a range of price
points.
As the best-known name in retail jewelry, Zales Jewelers has a broad selection of
classic and contemporary styles that differentiates it from the competition. Zales
is a leading retailer in diamond jewelry. In addition to diamond
fashion jewelry, Zales offers gold, cultured pearls and an extensive wedding jewelry
selection. In fact, it is the extensive bridal collection that represents the largest
part of the chain’s business. In addition to its strong merchandise assortments, Zales'
brand visibility is supported by an extensive marketing campaign that includes
perennial advertising on broadcast television during key gift-giving time periods.
Although predominantly known as the leading jeweler in enclosed malls, Zales Jewelers also
offers a fine selection of merchandise on the Internet at www.zales.com. With a presentation similar to a Zales store,
Zales.com provides its customers with the convenience of shopping online. In addition,
the 'Jewelry 101' page is an informative source Zales customers can use to learn
more about the proper care and appreciation of jewelry, as well as become educated about their
purchase. Leveraging Zales' strong brand name, Zales.com provides yet another channel
to make a jewelry purchase an enjoyable experience.
Throughout its history, Zales Jewelers has driven change and set standards in the
jewelry industry. With its commitment to simplified credit options and convenient
shopping through Zales.com, Zales Jewelers continues to be the leader in fine jewelry
retailing.
Visit www.zales.com to
find the Zales Jewelers store closest to you.
