Zale Corporation

Piercing Pagoda

The recent combination of Signet and Zale has brought together some of the best-known and most-beloved brands in jewelry, including Piercing Pagoda.


Zale Corporation believes that beautiful jewelry should be available to everyone. That's where Piercing Pagoda comes in, by offering entry-level price points. Since our first kiosk opened in Whitehall, Pennsylvania in 1969, Piercing Pagoda has been the go-to place for women (and, inevitably, men) to get their ears pierced.


After being acquired by Zale Corporation in 2000, Piercing Pagoda modernized its look and dramatically improved its selection. Today we stand as the nation's largest specialty kiosk retailer of gold, silver and diamond jewelry. In addition to ear-piercing services, Piercing Pagoda offers an extensive selection of popularly priced gold chains, charms, bracelets, rings, earrings, diamonds and body jewelry, plus silver and stainless steel jewelry. With over 615 kiosks in the U.S. and Puerto Rico, as well as online at pagoda.com, Piercing Pagoda has brought Zale customers who appreciate quality jewelry our most affordable prices.