Zale Corporation

Piercing Pagoda

Zale Corporation believes that beautiful jewelry should be available to everyone. That's where Piercing Pagoda comes in, by offering entry-level price points. Since our first kiosk opened in Whitehall, Pennsylvania in 1969, Piercing Pagoda has been the go-to place for women (and, inevitably, men) to get their ears pierced. Before more kiosks opened in more and more markets, customers would travel to Piercing Pagodas from up to 100 miles away to take advantage of their unequalled piercing expertise.

After being acquired by Zale Corporation in 2000, Piercing Pagoda modernized its look and dramatically improved its selection. Today we stand as the nation's largest specialty kiosk retailer of gold, silver and diamond jewelry. In addition to ear-piercing services, Piercing Pagoda offers an extensive selection of popularly priced gold chains, charms, bracelets, rings, earrings, diamonds and body jewelry, plus silver and stainless steel jewelry.

With approximately 625 kiosks in the U.S. and Puerto Rico, as well as online at, Piercing Pagoda has brought Zale Corporation customers who appreciate quality jewelry our most affordable prices. It's another market leader that shines brighter by association with Zale Corporation.