Since 1924, Zales has helped more couples say "I love you" than any other jeweler. It's another reason why Zales is "The Diamond Store." Since brothers Morris and William Zale opened our first store almost 90 years ago, Zales has stayed true to their vision: to provide guests with quality merchandise at affordable prices. This tradition of excellence and value has made Zales one of the most recognizable fine jewelers in shopping malls across North America.
A great brand starts with great products. Zales has always offered an outstanding collection of fine jewelry, from classic diamond collections to contemporary styles. From brand-name watches to exclusive, custom-designed collections, Zales has more selection than almost any other jeweler, including diamonds, watches, cultured pearls, gemstones, gold, silver and platinum. You'll also find personalized jewelry and men's styles in titanium and stainless steel.
But Zales' greatest strength is our knowledge of diamonds. We are North America's foremost diamond experts, having helped millions of couples find their bridal diamonds for generations. In celebration of this unequalled heritage and expertise, Zales introduced the exclusive Celebration Diamond®. This incomparably beautiful diamond features a 102-facet cut so brilliant, it's patented. The end result is a burst of fire, light and love unlike any other.
Leadership means convenience. Our approximately 610 North American retail locations make Zales the best place to find the perfect way to say "I love you." Plus, our zales.com web store allows you to shop our largest diamond store anytime, with thousands of items to choose from.